"Bird's Nest", "Water Cube" ... ... a number of fantastic Olympic venues, called in this classic event, the fate of how? How to use the stadium after the game? Olympic economists calm verbal exchanges: the initial construction of sports facilities have been related to planning, "Bird's Nest", "Water Cube" have already had their own owners worry about after the game, "Bird's Nest", "Water Cube" nobody cares.
8 dated 8 nest location 8 8 At 5 am, dawn Wei Lu, three ducks in the "Bird's Nest" on the outside surface of the water swimming. Moment from the Beijing Olympic Games and 15 hours.
Innovation Management?? Maximize the implementation of market-based
Money in the construction of venues will be how to maintain the normal operation after the game? To know that a single National Stadium "Bird's Nest", a year operating cost of over 50 million to 70 million yuan.
Construction beginning as early as possible the implementation of market-based operation has become the Beijing Olympics the basic norms of investment and financing work. In the "Bird's Nest", "Water Cube", the Olympic Village, the National Convention Centre, Olympic Basketball Arena, Olympic Water Park, the six projects, the Government only in high cost, profitability difficult "nest" project invested nearly 2 billion yuan The remaining investments are about 190 million voluntary investment from successful businesses or community donations.
"Bird's Nest," "Water Cube" and the Beijing Olympics venues have their own owners. The "Bird's Nest" for example, in 2003, China CITIC Group, the Commonwealth of winning a "nest" of legal persons
Cooperation Side, with the Beijing State-owned asset management companies jointly established the National Stadium Co., Ltd., responsible for national stadium financing, construction, management, operation, maintenance and transfer of other work, and enjoy a government granted 30-year franchise.
The National Indoor Stadium, National Convention Centre and at Wukesong Olympic Basketball Gymnasium in Beijing, while items such practice of the BOT model. BOT Build-Operate-Transfer is an abbreviation, meaning build - operate - transfer model, the investors should bear all of the design, investment, construction and operation of the business profits within a limited time, take the stadium after the expiry of the delivery government.
Planning ahead?? High utilization rate is the premise
After almost every Olympic Games, organizers have a lot of stadium operations for the headache, some of the host city, or even carrying a heavy financial burden. Use of Olympic venues, a global problem.
Beijing Olympic venue construction early, from the overall layout, after the Games, the public needs, community and market operators such as supporting fully considered and integrated planning.
Beijing Olympic venues in construction and urban planning special attention to the principle of balance between centralization and decentralization. Beijing Olympic venues mainly in the north and west of the city, divided into four regions, including a central area and three partitions. Center is located in the Olympic Park, three partitions are university district, the western communities, the northern tourist zone.
4 large area, central area of Beijing Olympic venues and facilities as the most concentrated area, the Olympic Games will be a set of exhibitions, sports, leisure and commercial activities in one large area of high quality. The University District's venues are located in major university campus, after the game is mainly used for teaching, training and competitions.
The lack of large-scale western Beijing sports facilities, Wukesong Sports Center will be well to fill the gap. Wukesong stadium after the game service for the residents of surrounding communities, and effective mitigation of public sports facilities west of the city tensions.
Stadium use?? Can not blindly pursue profit
After the Games, by the owner to operate the stadium, is a major innovation, but also produces a problem: the pursuit of corporate profit nature, it will block people outside the stadium? This must understand a concept: the Olympic venues are operating, or public welfare from?
Beijing Olympic officials to Wei Jizhong
with the words: the Olympic stadium, after all, public facilities, the Government has given substantial support, such as tax relief, fiscal investment, so even in the building to attract private funding, but the Olympic venues still have public good characteristics. Therefore, operating profit Olympic venues should be limited.
Wei Jizhong said the Beijing Olympic venues in the future management can refer to the National Theatre experience. National Grand Theatre is a big investment projects, but because of government support, the state took out a large number of subsidies, so it can implement a reasonable fare system that allows you to afford tickets. Therefore, there should be a considerable part of the Olympic venues are open to the people with lower fares.
Therefore, a reasonable service charges and government purchase of the combination of both to make a profit business venues, without the masses fitness "approach nowhere"?? Venues after, the most important thing is "people", Without broad participation of the masses, after the match venue is the end use of empty talk. Meanwhile, the construction of venues within the university, but also how to face an issue of opening up to the general public. Beijing Sports Bureau, said Beijing will continue to promote school sports to the open society. This is also a long-term needs attention.
Olympic stadium after the game use, is a worldwide problem. As a developing country, China, although Beijing Olympic venues after the game has done a lot with the use of detailed work, but in practice running the course, will face great difficulties. Facing the difficulties and solve problems in Olympic venues and effective use of valuable experience to explore, which will be China's Olympic Games in Beijing after a new contribution to the international Olympic movement.